Relaxed & Friendly

Blairgowrie, “Blair” as it’s called locally, is a relaxed and friendly town.

It boomed on the back of the 19th century textile industry when there were fourteen mills lining the river Ericht on the edge of town. More recently, Blair has become the warm heart of Europe’s soft fruit industry and you can sample the local produce at its farm shops, pubs, cafes, country inns and restaurants.

As the largest town in the mainly rural county of Perthshire, Blairgowrie is big enough to offer a choice of supermarket chains, but small enough for quality independent local shops (well-established, local butchers, bakers and, even, kilt-makers) to prosper – so shopping is a holiday pleasure rather than a routine chore.

You can walk to anywhere in Blair in just 20 minutes from Invermay, so it's easy to enjoy the town, its shops, its good places to eat and, most of all, its warm welcome.

Centre of Activity

There’s plenty to keep you busy in and around Blair - interesting walking and cycling in and around the town – by the Ericht and in the Bluebell Woods; two of the best inland golf courses in the country; and some of the best trout and salmon fishing in Europe. Glenshee, the UK’s largest ski resort, is just 18 miles away.

And there’s a busy programme of events, too, which includes regular street markets as well annual highland games, country dance and book festivals

Blairgowrie is also an excellent central base for touring: it’s less than half an hour’s drive from Perth & Dundee, whilst St Andrews, Pitlochry & Braemar are all no more than an hour away.

But once you’ve arrived you may not want to travel further – there’s a change of air and a change of pace here that many find addictive and, once experienced, hard to leave behind.

For more information about the town, shopping, eating out, events and activities, you can visit or

Now where would you like to go next? The Fair City of Perth or beautiful North East Perthshire?